Exceptional CRM for
Educational Institutions
Enrich Student Lifecycle Management
by Implementing First-Class CRM Software.
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Why do College/Universities need a CRM?
Today, a good customer relationship management (CRM) platform is the backbone of many successful student recruitment efforts. A CRM is a customer-centric system that can help education professionals nurture relationships with prospects and enrollees, produce data-driven insights to illustrate progress toward goals, and streamline their admissions and marketing initiatives to save time and effort.
There are a few common functions that most CRMs will include:
Contact Management. Seamless communication and connectivity. Student-centricity across the student lifecycle. Seamless admissions and recruitment.
CRM
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Unified View of Constituents
Within educational institutions, multiple and often siloed teams engage with the multiple categories of constituents across a wide range of platforms and channels. There is often no single view of the constituents. By leveraging Edumatics’s CRM, higher education institutions can gain a single, unified view of constituents.
This 360-degree view of the constituent enables better lead tracking, effective engagement and personalization.
Seamless Communication and Connectivity
Edumatica’s CRM empowers educational institutions to become truly connected campuses. It is possible to view and access every single interaction, from every point of contact, with the constituents in one centralized platform. So, they can break departmental siloes effectively, gain actionable insights and real-time visibility into processes and communicate seamlessly. It empowers Colleges and Universities to build deep, personalized, and meaningful relationships at scale.
Student-Centricity Across the Student Lifecycle
CRM empowers educational institutions to drive student-centricity across the lifecycle of the institution, from admissions to passing out and beyond. With the power-packed features offered by Edumatica’s CRM educational institutions can craft seamless and meaningful student experiences. By leveraging the actionable insights, they can support students effectively, monitor progress, and thereby, improve retention and graduation rates. With Edumatica’s CRM, it is possible to build enduring relationships with alumni as well.
Seamless Admissions and Zero Lead Leakage
With Edumatica’s CRM solutions, educational institutions can seamlessly manage the student admission and recruitment process. All interactions with potential leads from across channels can be viewed in one holistic platform. This makes lead tracking and engagement effortless and efficient. The admissions and counseling teams can send timely alerts and messages, follow up more effectively with leads and minimize lead leakage.
Seamless Admissions and Zero Lead Leakage
With Edumatica’s CRM solutions, educational institutions can seamlessly manage the student admission and recruitment process. All interactions with potential leads from across channels can be viewed in one holistic platform. This makes lead tracking and engagement effortless and efficient. The admissions and counseling teams can send timely alerts and messages, follow up more effectively with leads and minimize lead leakage.
Frequentyl asked Questions
Edumatica CRM helps to automate and manage communications with current students, employees, alumni, and donors – everyone in your institution’s community. Customer information, such as lead’s/customer’s name, gender, educational background, telephone, email, marketing materials, social media, and any other relevant information. All of this paned across different channels and is compiled into a single database enabling easier information access. This will also allow us to personalize and customize messages to deliver them promptly to the students. Every interaction you have with your “customer” is tracked by the CRM, all in one place.
The Edumatica CRM system helps you in identifying trends that become feedback for marketing, admissions, or other departments included in the process. Furthermore, Edumatica CRM provides you with real-time reports and analytics which will be helpful in decision-making. Apart from this, you can track every aspect of a student’s lifecycle in your institution.
Some of the benefits of adopting a Edumatica CRM ;
1. It lets you manage your leads, and student collaborations on a unified dashboard.
2. It gives you a central view of every interaction and engagement with your students, alumni, and trustees.
3. The CRM has a student management system- to view the entire information of students. You can view all their activities, participated events, educational preferences, and much more using the student profiles stored in the system.
Though most people often think that ERP and CRM are the same things, they are poles apart when it comes to their role. CRM and ERP, both work hand in hand. In simple words, the role of an ERP starts where the role of a CRM ends.
Education CRM becomes crucial in terms of the admission process as it enables you to have a central repository for lead’s data, tracking their journey, knowing how Counselling teams are performing, armed with real-time analysis, and optimizing ROIs. On the other hand, the ERP platform comes as a suite of applications helping in managing student lifecycle: managing their attendance, hostel, finances, library, and more…
An Education CRM sits at the top of the funnel and integrates with Application and Post Application process and finally integrates with the ERP which takes on the post enrolment needs.
A sales CRM is a horizontal platform for multiple industries, ranging from E-commerce, Banking, Real-Estate, Marketplaces, Loans, Insurance, and more. However, to cater all the use cases faced by an educational institution, they require a CRM specifically built on a thorough understanding of how the education industry functions.
An Education CRM is a vertical platform that focuses deep into solving the challenges native to the Education Industry. Unlike a Sales CRM that focuses on cracking deals for you, and Education CRM empowers you to counsel and enroll your prospects in a more structured way.
After all, Education isn’t about Selling, but Counselling.
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